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MSI Report on Consumer Search Behavior on the Mobile Internet

The Marketing Science Institute (MSI) has published a report on our research on mobile consumer search behavior.

Consumer Search Behavior on the Mobile Internet:  An Empirical Analysis

Stephan Daurer, Dominik Molitor, Martin Spann, and Puneet Manchanda, 2015, MSI-Report 15-111


Credits: MSI

"The rapid diffusion of smartphones has facilitated access to the Internet anywhere and at any time. As a result, consumers are increasingly using the mobile Internet to search for product information to help them in their purchase decisions. A consumer can obtain this information by searching the mobile web, but the use of smartphone apps is becoming the default mechanism for such searches."

The full report can be found here:
https://www.msi.org/working-papers/consumer-search-behavior-on-the-mobile-internet-an-empirical-analysis/