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Einführung in die Wirtschaftsinformatik – 5th edition of the textbook published
The fifth edition of the German textbook Einführung in die Wirtschaftsinformatik: Ein fallstudienbasierendes Lehrbuch has been published and is now available in bookstores or online.
MSI Report on Consumer Search Behavior on the Mobile Internet
The Marketing Science Institute (MSI) has published a report on our research on mobile consumer search behavior.
Location-based Services and Consumer Search on the Mobile Internet
The dissertation of Stephan Daurer with the title Location-based Services and Consumer Search on the Mobile Internet is now available. The book can be purchased online or any book store or online.
Vodafone Fritz-Joussen-Award 2015 for Stephan Daurer
The Vodafone Foundation for Research (Vodafone-Stiftung für Forschung im Stifterverband für die Deutsche Wissenschaft) has awarded its Fritz-Joussen-Award for Market- and Customer Orientation 2015 to Prof. Dr. Stephan Daurer.
Digitalization and Convergence of Online- and Offline-Worlds
The German article Digitalisierung und Konvergenz von Online- und Offline-Welt: Einfluss der mobilen Internetsuche auf das Kaufverhalten (English: Digitalization and Convergence of Online- and Offline-Worlds: Impact of Mobile Search on Buying Behavior) by Stephan Daurer, Dominik Molitor and Martin Spann has been published in the Journal Zeitschrift für Betriebswirtschaft (Journal of Business Economics). The title of the special issue is Digitalisierung der Unternehmen (English: Digitalization of companies).